Your marketing plan shouldn't go stale the week you finish it.
MarketPlans keeps one annual plan live, tracks budget vs. actual automatically, and makes sure nothing launches on your campaign calendar without funding behind it.
- Join the waitlist — no credit card
- 3-day free trial when the app opens
- Built for one marketing team, not an agency roster
What the status quo actually costs
Budget overspend gets discovered at the board meeting, not before it.
~$25,000–$77,000/yr — 3–10% of a typical SMB marketing budget
Reconciling budget vs. actual eats 5 hours a week you don't have.
~$12,500/yr in labor
Campaigns get pulled mid-flight because nobody checked if they were funded.
~$10,000–$15,000/yr in missed/delayed launches
Total quantified cost of inaction: ~$47,500–$104,500/year — against a Growth-tier subscription of $990/yr.
What MarketPlans does about it
- A live plan workspace that never goes stale.
- Automatic variance calculation the moment an actual is logged.
- A campaign that can't be marked in-flight without a funding line behind it.
Built around the plan, the budget and the calendar
- Annual/Quarterly Plan Workspace
- Line-Item Budget Builder
- Budget-vs-Actual Variance Tracking
- 12-Month Campaign Calendar
- Scheduled Check-Ins
- Guided Onboarding
How it works
- 1
Set up your plan and budget in a guided wizard, pre-filled from a real template.
- 2
Log actuals as they happen — variance calculates itself.
- 3
Get a monthly check-in before your CFO asks you about it.
What is manual budget tracking costing you?
Example — a $770K marketing budget with 5 hours/week of manual reconciliation costs ~$60,150/year more than MarketPlans Growth.
Try the calculatorTemplates you can use today
Browse the store
Annual Marketing Plan Template
A structured plan document plus companion spreadsheet — goals, channels, positioning and budget for one company's annual marketing plan, in your own numbers.
$29
Marketing Budget Tracker Workbook
Planned spend in, actual spend in — the Marketing Budget Tracker Workbook computes variance and flags every over-budget line by channel and month.
$49
SWOT Analysis Template Pack
A pack of SWOT templates and a walkthrough for framing your marketing team's strengths, weaknesses, opportunities, and threats — every entry your own.
$29
Marketing planning & budget guides
Read the blog- Tools & Buying Guides
Giving Finance a View Into the Marketing Budget Without Full Edit Access
Finance usually just needs to see variance, not edit a line item. Here's how a viewer role solves that without a monthly export.
- Strategy & Reporting
How to Build a Simple Marketing ROI Calculator for a Small Team
A usable ROI calculator doesn't need attribution software, just consistent inputs and one formula applied the same way every month. Here's how to build one.
- Industry Playbooks
Launching a New Service Line: A GTM Plan for Professional Services
A new service line needs its own go-to-market plan and its own funded budget line, not a footnote in the annual plan. Here's how to scope and fund the launch.
Pricing for one marketing team
Starter
$49/mo
2 seats, 1 active plan, 25 budget line items.
- Most Popular
Growth
$99/mo
5 seats, 3 active plans, 100 budget line items, version history, BLS OEWS benchmarking, scheduled check-ins.
Team
$199/mo
15 seats, unlimited plans/line items, custom branding, webhooks.
Enterprise
Starting at $399/mo
Unlimited seats, plans and line items, SSO/SAML, public API, dedicated success manager.
- typical SMB marketing budget tracked in spreadsheets
- $770Ktypical SMB marketing budget tracked in spreadsheets
- spent reconciling budget vs. actual manually
- 5 hrs/weekspent reconciling budget vs. actual manually
- ROI on a Growth-tier subscription vs. the cost of inaction
- 30x+ROI on a Growth-tier subscription vs. the cost of inaction